Benefits as an Avinor tenant

Not only do millions of passengers travel through Avinor's airports each year, but the mix of passengers is also very commercially attractive.

Norway is one of the world's richest countries, with a population that often has high purchasing power and prefers strong brands. This has resulted in high-quality concepts both in commercial selection and service level across our shops, restaurants, and service offerings, helping to create a good customer experience throughout the journey for our passengers.

Across the airports, Avinor has around 45% business and 55% leisure travelers. The business travelers often travel frequently, are familiar with most concepts, are less price-sensitive, and are more open to high-quality products and services. They are also decision-makers in their companies, making them attractive targets for many brands.

Leisure travelers, on the other hand, spend a lot of time at the airports and set aside time to both explore and be inspired by the various offerings. They also often travel in groups, compared to the average business traveler.

At an airport, there is also the opportunity to reach an international audience while being on Norwegian soil, with a presence in an international terminal. And while Norwegians generally have high purchasing power, we also see that the proportion of people with the highest shopping baskets often comes from countries other than Norway, which also creates a market for more luxurious products and services.

A segment that is often forgotten is airport staff.15,000 people work at Oslo Airport alone, and everyone needs food, clothes, and gifts, among other things. These are typically the airport's most loyal customers, using the airport as their local shopping center. These segments represent significant opportunities, each in its own way, and it's up to you as a tenant to offer them what they need and want. Running a concept at an airport also makes it possible to test products and receive feedback through sales numbers and customer interactions much faster than in most other stores. This is simply achieved through the massive number of passengers in the terminal each week. Since such insight can be critical to optimizing your stores, this presents a good opportunity to improve the chain's margins. When you rent a space at an Avinor airport, you will have meetings with business developers from Avinor who will work with you to solve your challenges and help you achieve your goals.