Business partner

Choose which cookies Avinor can use.

Avinor processes data on this website to provide you with a better experience. We collect anonymous statistics and use cookies to personalize content and ads.

Read more about privacy at Avinor

Oslo

    The "new capital of cool" has become a year-round favorite among travellers.

    The Munch Museum in Oslo at sunset, with dramatic pink and orange clouds in the background, reflected in the water below.

    Known as the "new capital of Scandi-cool," Oslo is already a star. More and more tourists are coming to experience Oslo, while new attractions will open their doors in 2020 to take the capital even further. Additionally, Norway's business center is home to major companies as well as a vibrant startup scene.

    Opportunities for Airlines

    Oslo is "in" – the press praises Norway's capital, and an increasing number of visitors come to experience Oslo. With new major attractions set to open and a lively business and startup scene, there is no end to this positive trend. Indicators include:

    • Significant growth in hotel capacity and Airbnb bookings
    • Increasing passenger numbers – both domestic and international, especially in the VFR and leisure segments
    • Growing MICE market – the number of conferences has more than doubled
    • Great potential for even more off-season travel
    • Oslo's growth as a culture and food destination

    Oslo is the place to be – contact us to learn more and discuss the data and the outstanding opportunities available!

    Route opportunities will soon be available here!

    Oslo in Depth

    Visitors flock to experience Oslo, and the sentiment in the press only strengthens the trend: "The new capital of Scandi-cool," writes Men’s Journal.The Times refers to Oslo as "the new capital of cool", while the New York Times praises Oslo as a food culture destination.

    People gathered around and on a diving tower at Ingjerstrand in Oslo, sunset and blue sky in the background

    And there is no end in sight. The new Deichmann main library will be completed in 2020 as one of the world's most modern libraries, located in an impressive building that further enhances an attraction for those interested in contemporary architecture. The new Munch Museum opens its doors in 2020 to accommodate the increasing number of visitors. Finally, a new national museum, opening in 2021, will exhibit older and modern art and become the largest art museum in the Nordic countries.

    Undoubtedly, Oslo's popularity continues to rise. An indicator is the city's hotel capacity, which has grown by 17% from the end of 2018 to 2020, especially in the city center and the Barcode district—the famous architectural object near the new opera house.Airbnb bookings have also increased by 21% from 2017 to 2018.

    Passenger numbers increase

    Cultural attractions such as an exciting design scene, music, and modern architecture can be enjoyed year-round. Oslo's renowned atmosphere provides visitors a unique experience of a modern Nordic capital, irrespective of weather conditions and temperatures. Alongside the steadily increasing business traffic, this leads to great potential for off-season travel. The number of passengers has increased correspondingly, especially in the leisure and VFR segments:

    Analysis and figures of Oslo as a destination

    Analysis and figures of Oslo as a destination

    A vibrant business and startup scene

    Oslo's appeal is not limited to tourism. Part of "the new cool" is a vibrant startup and business scene. The author of an article in Forbes writes that "Oslo is currently the European startup hub to watch, while Norway leads in startup investments in the Nordic countries." Oslo-based tech companies like Huddly have become international leaders in their markets. One of the reasons why Oslo has succeeded as a startup destination is the targeted efforts from public agencies and private initiatives such as incubators and accelerators to help entrepreneurs get started.